"This is set to bring new consumers, who buy into chocolate confectionery, into the biscuit category," said Graham Walker, Aero's trade communications manager.
Following the successful launch of Aero Caramel in January, the firm has now launched the Aero biscuit. At only 99 calories a unit, the new product targets the more health-conscious shopper.
"This is set to bring new consumers, who buy into chocolate confectionery, into the biscuit category," said Graham Walker, Aero's trade communications manager.
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