This takes a selection of products from TAFC's foodservice range premium snacks and ready meals and packages them for the consumer market.

The snack range consists of Onion Bhajis, Vegetable and Spinach Pakoras, Vegetable Samosas and Vegetable Spring Rolls; while the meal range offers three varieties of chicken curry: Tikka Masala, Korma and Balti.

TAFC carried out extensive research at over 80 cash and carries across the UK. It entered over 200 products into its database and conducted 10 taste panels of over 80 frozen ready meals and snacks. The firm concluded that the sector was heavily value-led and there was a gap in the market for a premium snacking and ready meal solution for smaller foodservice venues.

Carly Taylor, marketing manager, said: "We found that the Cash and Carrys were now competing directly against major wholesalers and attracting new channels, such as pubs, hotels and conference and banqueting venues. It therefore seemed the obvious next step for TAFC to move into Cash and Carrys, making our products available to a wider market."

The products are already stocked in Booker.