Asda relaunches its Italian range
Designed to give the range a traditional yet modern Italian feel, the black and green tray is the latest addition to Faerch Plast’s dual-colour series for premium ‘oven to table’ ready meal lines.
Featuring a rich olive green shade on the outer surface and black on the inside, the new trays help convey an authentic Italian feel while standing out on shelves. Several different pack sizes and shapes are being supplied for the range. The trays are film-sealed with a watchstrap-style sleeve featuring images of Italian meals and ingredients.
“Our customers are always looking for innovative pack designs and we like the originality of Faerch Plast's dual-colour concept,” says Yvonne Moorhouse, packaging innovations manager for Greencore. “For this latest Asda relaunch, we worked closely with the team to develop a tray that met the quality, functionality and convenience requirements, as well as offered excellent visual impact and the requisite Italian look.”
Moorhouse adds: “Key to the redesign was finding a shade of green that would provide maximum brand appeal and differentiation.
“Although this was a significant pack overhaul, there were minimal changes to tray sizes and shapes. This eliminated the need for adjustments to our production, storage and handling processes, helping us to maintain efficiencies and remain competitive.”
Contact: Faerch Plast
