Frozen food pioneers celebrated at awards

By Gary Scattergood

- Last updated on GMT

Related tags Retailing Product

Levi Roots scooped the overall catering product of the year
Levi Roots scooped the overall catering product of the year
Daregal Gourmet and Delice de France were the big winners at the British Frozen Food Federation's (BFFF's) awards at the London Hilton on Park Lane last month.

Daregal Gourmet, which was named best new vegetable-based product, also won the overall retail product of the year award for its Morrisons Chopped Red Chillies, while Delice de France, which won best new bakeries product, also scooped the overall catering product of the year for its Levi Roots Reggae Reggae Chicken Pasty.

Other winners in the retail categories included Iceland, Aldi, Coppenrath & Wiese, Kerry Foods and Greencore Frozen Foods.

Other catering category winners included 3663, Brakes, Daregal, KK Fine Foods and TSC Foods.

'Truly outstanding'

Brian Young, BFFF director-general said Daregal Gourmet's chopped chillies retail product of the year was "truly outstanding".

"Many people leave their jars of herbs in the cupboard expecting them to be as good as they were when they bought them but can often be months or years old the simple truth is they've been deteriorating and losing their flavour from day one,"​ he said.

"It is no surprise, therefore, that this truly superb product from Daregal, highlighting how all the flavour is locked in for a considerable amount of time, has been rated so highly by discerning consumers."

4.5% growth

The frozen retail market, according to the latest data from Kantar Worldpanel, is growing by 4.5% year-on-year in value terms and frozen remains the fastest growing sector in grocery.

Young said Delice de France's win in the catering category reflected how the company had responded to customer demand.

"Delice de France has responded to an emerging demand for international flavours with its exclusive launch of Levi Roots' pasties earlier this year,"​ he said. "Our esteemed judges from the Craft Guild of Chefs certainly fell in love with this product."

Mintel research reveals that over a quarter of consumers are trying to be more adventurous with their pie and pasty consumption, having eaten five or more different types of pies and pasties in the last year.

Related topics Frozen

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