Food and drink firms get into NPD festive spirit
UK shoppers will spend £20.3bn on groceries over the festive period, an increase of 1.4% on the £20bn spent in 2014, according to the latest forecasts from IGD.
Joanne Denney-Finch, IGD chief executive, said British shoppers were feeling more upbeat about Christmas spending this year.
“Almost a fifth [19%] tell us they plan to spend more on food and drink than the previous Christmas,” she claimed.
‘Will spend more’
“This compares with 16% who said the same in 2014. 18% say they’ll spend more on their Christmas meal and a quarter will spend more on Christmas presents compared with 2014.”
Shoppers are expected to be more savvy with their seasonal spending as a result of researching prices online before hitting the stores, Denny-Finch added.
Enjoy this photogallery to find out about some of the Christmas food and drink products and packaging launched for the festive period.