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Mini O set to take the gluten-free snacking market by storm

By Nicholas Robinson+

04-Nov-2014
Last updated on 11-Nov-2014 at 14:01 GMT2014-11-11T14:01:03Z

One of the UK’s leading gluten-free (GF) food manufacturers will launch a new range of GF biscuits onto the market in response to consumer demand for more GF snacking options.

More than 90% of adults in the UK buy sweet snacks and over half of the UK's ‘free-from’ households buy into the category, says DS-gluten free.

20% of consumers

The biscuits, which will be sold in 115 Sainsbury stores, are expected to be bought by 20% of consumers following a GF diet, claims the company.

Each biscuit in the ‘Mini O’ range has a soft and creamy vanilla filling, sandwiched between two chocolate-flavoured biscuits. They have a 12-month shelf-life and contain no gluten, wheat, egg or preservatives, says DS.

‘Significant growth’

“Our top selling biscuit range has experienced a significant growth in sales over the past year, so we are confident that this new addition will prove to be popular amongst consumers,” it adds.

The new range was inspired by the popular US biscuit, the Oreo, and is expected to appeal to adults and children.