Children's gut health targeted by Israeli firm
The new Anlit supplement is vanilla-flavoured and will go on sale in Costco stores within South Korea under the Cenovis Kids brand.
Joo Yuen Park, Cenovis brand manager, says: “We chose to work with Anlit since it has unique dietary supplement solutions designed for children.”
The global probiotic supplement market has grown by 13% in the past year, according to Anlit vice president of marketing and sales Shai Karlinsky.
Leading positioning
“The leading positioning for global probiotic supplements tracked in 2014 were: digestive/liver health, immune health and children’s health,” he adds.
Cenovis Kids’s probiotic is customised for children aged two years and up. It is gluten-free, sugar-free, easily chewable and produced with Anlit’s proprietary microencapsulation technology that overcomes taste and texture challenges, according to Anlit.
