Sales of Essensis, the first major launch of a 'beauty from within' food in Europe, have not set the world on fire, according to market researcher Euromonitor.
The skin-friendly yoghurt from Danone, which contains omega-6, green tea extract, vitamin E and probiotics, had not performed well in Belgium or France despite a mass of publicity, claimed Euromonitor International head of packaged foods research Lee Linthicum.
His comments came as Leatherhead Food International published a report predicting an explosion in the market for beauty foods and oral supplements.
