Totally random investigation process
At least one major retailer has a Twitter complaints route and it just generates spurious issues.
They never give the batch code or date coding information so you've got a totally random complaint investigation process.
If you had a system where they had to upload a scan of the receipt or barcode of the product and there was traceability information supplied then I could see the point, but you're still wide open to spurious or malicious complaints.
Posted by Walter A
Comment from our Linkedin forum at http://ow.ly/bSEtO