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Free webinar: Food fact and fiction, separating science from myth

By Mike Stones , 18-Dec-2012
Last updated on 21-Dec-2012 at 12:32 GMT

Separating food science from food fiction is the aim of a free live webinar to be staged on Thursday, January 24, 2013. If the general media’s coverage of food science and technology topics makes you mad, if you long for a more balanced debate about controversial topics such as genetically modified food, this webinar is for you.

FoodManufacture.co.uk has teamed up with the Institute of Food Science & Technology to help move the debate about challenging food science and technology topics onto a more secure scientific footing – within a framework of consumer acceptability.

To help achieve this, we have enlisted the expertise of the Food Standards Agency (FSA), food safety watchdog Which? and Leatherhead Food Research. Dealing with a host of topical food science and technology topics – such as GM food, nanotechnology and irradiation – the webinar aims to identify problems and opportunities in the perception and reporting of such subjects.

FSA chief scientist Andrew Wadge

Our line-up of expert speakers will include FSA chief scientist Andrew Wadge, Which? chief policy adviser Sue Davies and Leatherhead Food Research principal consumer analyst Nicole Patterson.

Each speaker will give a short online presentation followed by a live question and answer session.

The chief scientist will offer a regulatory perspective on food science and technology topics. Davies  will place the debate about food science and technology within the context of consumer acceptability. Patterson will reveal recent research uncovering consumers’ perceptions about the communication and application of nanotechnology and GM topics.

Food science and technology

The webinar is intended for anyone who welcomes a debate based on science rather than mere prejudice. It will also be particularly useful to food sector communicators, food science and technology policy-makers, and government science policy-makers.

To book your place for this free webinar, register here . The webinar, which starts at 11am GMT will run for one hour. Towards the end, our question and answer session will allow you to put questions directly to our key speakers by email.

Alternatively, you can email questions in advance to michael.stones@wrbm.com . We will choose the best questions to ask our expert team.

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