Lise Madsen, md at Honeyrose Bakery in London, made the remarks in this exclusive video, filmed at Food Manufacture’s Business Leaders' forum in central London.
Madsen, whose products are stocked in Waitrose and Sainsbury, explained what she wanted the government to do to promote the “farming, environmental and nutritional benefits” of organic.
Watch the video to also discover what Madsen predicts for the organic and free-from markets over the next year.
Madsen also discussed why the UK organic market is the only in Europe that isn’t growing – something she doesn’t put down to price, “because it’s more expensive in Europe too”.
Also, find out what other delegates at the Business Leaders’ Forum thought about the state of the organic market and its prospects for the future.